4 Proven Strategies to Attract Clients to Your Wedding Stationery Business
Hello, creative business owners!
Today, I’m diving into a topic that’s always on the minds of wedding stationery designers: how to attract more clients. Finding clients can feel challenging, but with the right strategies, it doesn’t have to be a mystery. Over the years, I’ve learned a few approaches that work wonders, and I’m excited to share them with you here.
For a deeper dive into each of these methods, you can check out my quick five-minute video tutorial!
1. Instagram Reels: Consistency is Key
One of the most effective ways to attract clients is by sharing your process and final products on Instagram Reels. Consistent posting has been a real game-changer—about 80% of my clients find me this way! If Instagram doesn’t come naturally to you, don’t worry. Start by sharing snippets of your work process or the beautiful details of your designs. Reels are a great way to showcase your unique style and attract clients who love it.
2. Connect with Wedding Planners
After wedding season wraps up, reach out to wedding planners whose style and budget align with yours. A quick email introduction or meeting can go a long way. Building relationships with planners is incredibly valuable—they often have direct access to clients who need exactly what you offer, making these partnerships well worth the time.
3. Pinterest: Your Secret Search Engine
Pinterest isn’t just a social platform; it’s a powerful search engine that couples use for wedding planning and inspiration. Post your designs regularly to drive traffic to your Instagram or website. Make sure your pins are clear and visually appealing, and use keywords that help your ideal clients find you.
4. Styled Shoots: Showcase Your Best Work
Collaborating on styled shoots during the off-season can provide high-quality images for your portfolio while connecting you with industry professionals. These shoots allow you to showcase your work in beautifully curated settings, making your designs stand out. Styled shoots also increase your visibility across different platforms as other vendors share the images.
I hope these strategies help you attract those dream clients to your business! If you’d like more tips on building a successful wedding stationery brand, I’ve linked a free course on finding your ideal clients here. And if you’re ready for a deep dive, my Wealthy Wedding Stationer course offers in-depth training on marketing strategies, plus a workbook full of exercises to help you attract clients and get fully booked.
Ready to fill your calendar with dream projects? Let’s make it happen!